WordPress needs no introduction.
WordPress powers approximately 43.2% of all websites on the internet
BBC America, The New Yorker, Sony, Star Wars, Beyonce, Microsoft News Centre, Bata, Marks and Spencer for Business… You name the most popular to most used websites, chances are they are built on WordPress. Additionally, WordPress holds a dominant market share of 63.3% in the content management system (CMS) market, far surpassing competitors like Shopify and Wix.
If WordPress is so popular and reliable, what’s stopping you from building your marketplace on WordPress?
This blog will discuss the most advantageous advantages of building a marketplace on WordPress.
Read on…
1. About Marketplace Essentials:
What does a good marketplace need? This feature, that feature, you mind must be all over the places now. But, mostly a good marketplace offers comfort and convenience to everyone, admin, vendor and customer.
Remember shopping on Amazon? That felt easy. Right? Remember, publishing your first blog. That was fast. Right?
A good marketplace requires a solid, user-friendly architecture. It must look good. Customers, vendors and even the admin should feel at home here. WordPress is user-friendly. By nature, it’s a CMS(Content Management System). Running a business on WordPress is a cakewalk.
It’s just like publishing a blog. The structure and the function of WordPress remain the same across all the websites, whatever their purposes are. And when it comes to e-commerce or multivendor marketplace websites, the basics are the same. For example, adding a product is the same as writing and publishing a blog.
Add Products >>> Give it a name >>> Write a description>>> Add an image>>> Publish
WordPress offers visually appealing designs that work seamlessly across desktops and mobile devices. Every day, millions of people browse WordPress sites for various purposes and interests. For your marketplace, this means providing a convenient and comfortable experience for both the eyes and fingers. With its proven reliability and user-friendly nature, WordPress is a safe and smart choice.
2. Incredibly less time to go to market:
The temptation of building a custom marketplace platform is there always.
Even we admit, it sounds romantic. But, then there is the budget and time constraint. Also, the marketplace business is hugely competitive.
So, everything boils down to one simple question.
How can you quickly launch your marketplace in a cost effective way?
WordPress is paving the way for many first time marketplace founders and bootstrapped entrepreneurs.
We’ve already highlighted the exceptional user-friendliness of the WordPress platform. Now, simply integrate a top-tier WordPress marketplace solution, and you’ll be ready to launch your marketplace effortlessly.
Sounds too easy? Okay, let us explain.
So, basically, good WordPress marketplace solutions come with all the features ready. All you need to do is to add that extension into your WordPress website and your marketplace platform is ready to invite vendors and customers and initiate business. No need to hunt for a good developer.
It’s impossibly possible and we wish we could explain it that well. How about trying here?
And did we say, that WordPress comes as free and some of the WordPress marketplace solutions too? 😛
3. Go as you grow, stand out from the crowd and other provocations
The human mind is naturally skeptical. So, when we enthusiastically recommend WordPress for building a marketplace, we often encounter some common questions like:
- Can I add more features later?
- Every WordPress website looks the same. How can I stand out?
- I have brainstormed never-seen-before features. Can I do my bit of coding?
Yes, yes and yes for all of them and questions like these.
WordPress has achieved its success largely due to its extensive repository of plugins. As of 2024, WordPress boasts over 59,000 plugins, with new ones being added regularly. No matter what feature you need, there’s a good chance that WordPress has multiple plugins ready to meet your requirements.
WordPress Marketplace plugins development teams are working days and nights to make their foundation right, adding features, and offering (all marketplace essentials) compatibility with other WordPress plugins.
A quick example: Suppose you want to create a form in your marketplace to collect customers feedback. WordPress has tons of plugins for that and a reliable marketplace plugin will support your fav WordPress form building plugin.
Now, expand this to your other marketplace needs, from SEO, store promotions to analytics and chat assistant- WordPress provides the same support. Plugins are here to meet your needs.
Now, the second question, creating your own identity
. Like the plugins, WordPress has tons of themes. Thousands of customization options are there to apply, tweak, and polish your online store. Rest assured!
On top of that, WordPress itself is customizable. It’s open source too. Building a software solution for your needs is what makes WordPress a great platform for any software for your marketplace.
4. Build a minimum viable solution:
Software industry has been running on the MVP model since the “Lean Startup” age has hit the business world. And it makes sense in marketplace business. The place is already crowded with the likes of Amazon and Alibaba and yet full of opportunities proved by Uber, Airbnb.
So why take a huge risk? Why not build a quick solution to test the idea and build something more robust and feature enriched as the business does a little good?
WordPress is a great foil to build MVPs.
We have already talked about the less development time with the right marketplace solution and how easy it is to grow your marketplace later with the plugins at your behest.
Thousands of smart business owners are building quick marketplaces to validate their ideas.
5. The comfort of running business
Sorry but the truth is that running a marketplace business is already a big headache. You need to take care of the admin part of it. Managing the vendors and figuring out how to draw the customers is a different hassle altogether.
So, you need a platform that must give you all the comfort to run your business. The tech part of it, the feature part of it, the less bug and the most importantly maintenance part of it.
WordPress has been into business over a decade. And they are continuously working on providing features that help businesses.
For example, let’s talk about integrating the payment gateways into your marketplace. It’s a very important cog of any online marketplace. When you are with WordPress, you get all the popular and latest payment gateways, from Amazon Pay, Square, Stripe to PayPal along with all the online payment solutions. The solutions are available for both the vendors and the customers.
Such offerings are not just limited to the payment gateways. From marketing to managing the store, the perks of WordPress are unprecedented, unstoppable and amusing sometimes for the marketplace owners.
And a good WordPress marketplace solution always helps you to make the most out of such features. They make sure you are not running out of the best of the offerings provided by WordPress.
6. Big brands trust and love WordPress
To be honest, till date, WordPress has some sort of monopoly on the web. That’s a big YAY for all the businesses and software industry.
Good and famous brands consider WordPress as a very valuable and lucrative place to do good business. For all their new innovations, they target WordPress to kick off and moonshot their business.
Sounds extremely exciting? Now the question is, how can this benefit you?
Okay, so, you want to install a chat bot in your marketplace and you don’t want to compromise? You got both the best of the options ready in WordPress plugin category.
Just a very small example of how big brands and new innovations are targeting WordPress to spike their sales.
Even Google has launched their plugin on WordPress.
End of discussion, we guess!
See the bottom line is while you are building a marketplace on WordPress, you are not missing out on anything but receiving the best of the best of the software business. And that too without burning a big hole in your pocket.
Massive advantage for your marketplace.
7. You are not alone and you have freedom:
If you are going with an unpopular, never-heard foundation to build your marketplace or a single developer, chances are you will end up in isolation after some time. Forget growing your marketplace, even maintaining the platform will be a nightmare. Not with WordPress though.
The WordPress platform has evolved into a well-oiled machine thanks to the robust community. Local communities organize Word Camps for users of all skill levels. WordCamps have seen significant growth, with over 1,200 events held in numerous cities around the world. These events continue to thrive, driven by the vibrant WordPress community that values innovation, accessibility, and professional opportunities. WordCamps now encompass a variety of formats and cater to diverse audiences, ensuring they remain relevant and engaging for all participants.
That means, even if you run into trouble with your Marketplace built on WordPress, there will always be someone to help you. And once you have support from all corners, you can easily stop compromising with the sub-standard solutions and money-monger developers.
8. No heart-breaks, neither headache:
Are we talking about a premium, high-quality, yet affordable solution? Absolutely. WordPress offers exactly that. But how can we prove it?
Well, WordPress launched 21 years ago. And now the latest version, 6.5.5 has over 68 million downloads while writing this blog. And the number is on a continuous rise. Have a look here https://wordpress.org/download/counter/
To sum up, WordPress is stable, ready to help you build your much-awaited online marketplace. WordPress is the best option to build your marketplace when supported by a robust, flexible marketplace plugin which is as good as the wordpress!
There are options available in the market. Like every other plugin. But smart ones know how to pick the best one. This might help you https://multivendorx.com/direct-marketplace-compare/
Thanks for reading. So, have you fallen in love with WordPress or do you still believe it’s not the best option to build your marketplace ?
Shoot your questions now in the comment box below.
We are expecting some tough ones, like “hey man, read your blog and get it, but tell me why Amazon did not build their marketplace on WordPress”.?
Waiting, waiting!
